Game Design

A field guide to procedural rhetoric

The mechanic is the message.

Two games can share the exact same subject — war, money, survival — and argue opposite things about it. What the rules make your hands do becomes what the game is really saying. Here are five themes, three games apiece.

5 shared themes 15 real games 1 idea: rules argue

Theme

The subject all three games are “about.”

Mechanism →

The rule building-block that decides what you do.

Message

The claim that emerges once you play it.

Flip a card

Front = how it works. Back = what it says.

Reading the tags — three kinds of label on every card

Worker Placement
Mechanism (filled)

The rule building-block — what you physically do on a turn. This is the part a designer chooses first.

Cooperative
Structure (outlined)

How players relate — together, against each other, or by negotiation. Shown only on the non-competitive games.

engine-building
Pattern (dashed)

A dynamic that emerges in play — behaviour you watch happen once the rules interact. New designers keep filing these as mechanisms.

New to these words? Every term on this page is defined in plain English in the glossary ↓

A note on terms — for the game-studies crowd

A quick caveat before the fun: I’m using “mechanic” loosely. In the MDA framework (Hunicke, LeBlanc & Zubek, 2004) a game runs mechanics → dynamics → aesthetics, so the felt “message” emerges in those last two layers while its source is the rule the designer chose. “The mechanic is the message” is shorthand: change the rule and you change everything downstream.

Two more hedges. Many designers prefer “mechanism” to “mechanic” for a rule building-block (Engelstein & Shalev, An Encyclopedia of Mechanisms, 2019; BoardGameGeek renamed its category to match) — read either word as “the game’s rules.” Bogost’s procedural rhetoric (Persuasive Games, 2007) was written about videogames, where a computer runs the rules; a board game makes the same argument with its players as the processor. The phrase borrows from Brenda Romero’s analog game series The Mechanic Is the Message (2008–), a play on McLuhan’s “the medium is the message.” And read the “is” loosely: Miguel Sicart’s Against Procedurality (2011) warns that rules only propose a message — players, in the act of play, can bend or refuse it.

Theme 01 · Conflict

War

Every one is a war game — one makes conquest feel thrilling, one unthinkable, one like grief.

Risk

Albert Lamorisse · 1959
Area Majority / Influence Dice Rolling

How it works

Roll dice to attack adjacent territories. Hold a whole continent, collect more armies, snowball.

↻ Tap for the message

The message

War is glorious momentum. Winning makes you stronger; the map is a prize.

What your hands learn: attack, attack, attack. Losses are just dice you re-roll next turn. Total conquest is the whole point.

Made by a filmmaker. Lamorisse won an Oscar for The Red Balloon (1956) — pure-momentum conquest from an artist of whimsy.

Twilight Struggle

Gupta & Matthews · 2005
Card-Driven (CDG) Area Influence tug-of-war

How it works

Spend cards to nudge influence worldwide. A shared “DEFCON” track — push too hard and you trigger nuclear war and lose instantly.

↻ Tap for the message

The message

The winner is whoever keeps the war cold. Overreach and you destroy the board — including yourself.

What your hands learn: restraint and dread. Trip DEFCON and you lose regardless of fault — so you police your own aggression.

A whole genre in one game. The card-driven wargame began with Mark Herman’s We the People (1993); a card played for actions can still fire the opponent’s event.

Undaunted: Normandy

Thompson & Benjamin · 2019
Deck-Building Fog of War

How it works

Your soldiers are cards in your deck. Kill one and that card is removed from the game entirely — thinning the very hand you fight with.

↻ Tap for the message

The message

Every casualty is a capability you never get back. Here, war is pure attrition.

What your hands learn: to flinch. Each loss makes your deck — your ability to act — measurably weaker for the whole battle.

Euro engine, war subject. Deck-building welded onto a tactical WWII wargame, so loss is felt as the erosion of your own toolbox.

Same war, three arguments. Risk says conquer. Twilight Struggle says never fire. Undaunted says count the cost. Nobody wrote those thesis statements — the dice, the DEFCON track, and the shrinking deck did.

Scholar’s note

These three span how games have modelled war — 1950s conquest-as-territory, the Cold War wargame’s deterrence and perception, the 2010s fusion of Euro deck-building with tactical attrition. The mechanism tracks a real shift in how designers think war should feel.

Theme 02 · The land

Cultivation & Growth

Growing something — a farm, a flock of birds, a fortune in beans — can feel like anxiety, patience, or a bustling market day, depending on the rule at the centre.

Agricola

Uwe Rosenberg · 2007
Worker Placement Hand Management

How it works

Place your few workers to gather resources — but at set harvests you must feed your family or take a scoring penalty.

↻ Tap for the message

The message

Nature is scarcity. There is never enough time or bread, and one missed harvest is punishing.

What your hands learn: low-grade panic — every action costs you another you needed just as badly. A bigger family buys actions, but more mouths.

Genre-maker. Rosenberg’s farm game dethroned Puerto Rico atop BoardGameGeek and helped make the heavy worker-placement Euro a genre.

Wingspan

Elizabeth Hargrave · 2019
Card Drafting Set Collection engine-building

How it works

Play birds into habitats. Each new bird makes your earlier birds trigger again, so every turn produces a little more than the last.

↻ Tap for the message

The message

Nature is an engine of abundance. Patience compounds; a healthy system feeds itself.

What your hands learn: to invest and wait. The joy is watching a slow start bloom into a cascade.

Real ornithology. Hargrave, a birder and a rare high-profile woman designer, built each bird’s power from Cornell Lab eBird data. The abundance is drawn from real ecology.

Bohnanza

Uwe Rosenberg · 1997
Trading Set Collection fixed hand order

How it works

You farm beans — but you may never reorder your hand and must plant in draw order, forcing trades and giveaways to avoid ruining a field.

↻ Tap for the message

The message

Farming is a marketplace. You can’t prosper alone — the table has to keep dealing with each other.

What your hands learn: to haggle. Value gets negotiated across the table.

Same designer as Agricola. Rosenberg’s 1997 breakout, a decade earlier — one elegant constraint (never reorder your hand) generating a whole economy.

Same impulse to grow, three arguments. Agricola says survive. Wingspan says grow patiently. Bohnanza says trade or lose. Feeding rules make scarcity, engine rules make abundance, forced-trade rules make community.

Scholar’s note

Two of these three — Agricola and Bohnanza — share a designer, Uwe Rosenberg. So the theme shows how one farming-obsessed designer can turn agriculture into scarcity or a marketplace purely by choice of mechanism.

Theme 03 · Markets

The Economy

Is the market rigged, sociable, or ruthlessly meritocratic? Three economies, three verdicts — baked into how value changes hands.

Monopoly

Elizabeth Magie (1904) · pub. 1935
Roll-and-Move Auction

How it works

Buy property, charge rent. Wealth compounds; players are bankrupted one by one until someone owns it all.

↻ Tap for the message

The message

Markets end in monopoly. The advantage snowballs until everyone else is eliminated — by design.

What your hands learn: that the game is decided early and then grinds on. And that was the point — the mechanic was built as a warning.

An anti-monopoly warning, inverted. Its ancestor — Lizzie Magie’s The Landlord’s Game (1904) — exposed the evils of land monopoly and promoted Henry George’s single-tax reform. The version that sold flipped her critique into a celebration.

Catan

Klaus Teuber · 1995
Trading Route Building Dice Rolling

How it works

Dice decide which lands produce, but you can only build what you need by trading with rivals — and the robber can freeze whoever’s ahead.

↻ Tap for the message

The message

Wealth is negotiated. You cannot win alone; even luck must be bargained with, and the leader gets checked.

What your hands learn: to make deals with people you’re trying to beat. The economy is a conversation.

The gateway. Teuber, a dental technician who designed to unwind, launched the German-style-game boom; Catan has sold 40M+ copies in 40+ languages.

Power Grid

Friedemann Friese · 2004
Auction Stat-Based Turn Order catch the leader

How it works

Auction power plants and buy fuel from a variable market — but turn order is rigged so the leader bids and buys first, paying most for the worst picks.

↻ Tap for the message

The message

Markets reward efficiency and punish dominance. Being ahead makes everything cost you more.

What your hands learn: to hide in second place. Here the invisible hand drags the frontrunner back.

A purist’s catch-up study. Friese (green hair; every game he makes starts with “F”) reworked his 2001 Funkenschlag into one of the hobby’s cleanest lead-punishing systems.

Same economy, three arguments. Monopoly says wealth concentrates. Catan says wealth is social. Power Grid says the lead is a tax. Compounding rent, forced trade, and a leader-pays-first order each encode a different economics.

Scholar’s note

These three argue with each other about whether markets should snowball. Monopoly’s runaway advantage was engineered in 1904 as a critique to recoil from; Catan’s robber and Power Grid’s leader-pays-first build deliberate anti-runaway mechanisms in response.

Theme 04 · Survival

Survival

Living through catastrophe changes people. Three games disagree about how — through improvisation, through moral rot, or through the slow poisoning of trust.

Robinson Crusoe

Ignacy Trzewiczek · 2012
Cooperative Worker Placement event deck

How it works

Castaways split scarce actions between shelter, food, and defence — while a deck of weather and misfortune keeps raising the stakes and resurfacing old wounds.

↻ Tap for the message

The message

Survival is improvisation against an indifferent world. No plan survives the next storm.

What your hands learn: to triage — accept that you can’t do everything, and brace for the event deck to punish whatever you left undone.

A story-generator. Trzewiczek, founder of Portal Games, wrote Boardgames That Tell Stories; Robinson Crusoe is his signature design — and one of the most brutally hard co-ops ever made.

This War of Mine

Oracz & Wiśniewski · 2017
Cooperative Storytelling moral choice

How it works

Civilians scavenge a besieged city by night, tracking hunger, illness, and misery. A forbidden Book of Scripts narrates the consequences of every choice.

↻ Tap for the message

The message

Survival is moral injury. To keep your people alive you will do things you can’t take back.

What your hands learn: to weigh a stranger’s life against your own hunger — and to live with whichever way you chose.

From Sarajevo, via a video game. Adapted from 11 bit studios’ 2014 game and inspired by the Siege of Sarajevo. Its ~1,900-entry script-book is one players are forbidden to read ahead, so the gut-punches land unspoiled.

Dead of Winter

Gilmour & Vega · 2014
Semi-Co-op + Traitor Action Points Variable Powers

How it works

A starving colony shares one survival goal, but each player hides a personal objective — and one of you might be a traitor working to make everyone lose.

↻ Tap for the message

The message

Survival erodes trust. Scarcity turns your allies into suspects.

What your hands learn: to read faces and hedge your generosity — and to wonder if a shortfall was sabotage or just bad luck.

There might be no traitor. The secret-objective deck may deal no betrayer at all — so the paranoia works even in games where nobody is actually against you.

Same catastrophe, three arguments. Robinson Crusoe says improvise. This War of Mine says count the moral cost. Dead of Winter says watch your neighbour. A punishing event deck, a script-book of dilemmas, and a hidden traitor each make survival mean something different.

Scholar’s note

These three are the clearest proof the mechanic, not the setting, carries the message: all sit near cooperation, yet the rules argue oppositely. Robinson Crusoe puts the threat in the world, This War of Mine in your conscience, Dead of Winter in the person beside you.

Theme 05 · The unknown

Exploration & the Unknown

Every one of these sends you into the unknown. One makes it dread, one makes it loot, and one makes it wonder.

Betrayal at House on the Hill

Bruce Glassco · 2004
Co-op → Traitor Tile Placement the haunt

How it works

Explorers build a haunted house tile by tile, drawing omens — until “the haunt” triggers and one of you turns traitor in a scripted one-vs-many finale.

↻ Tap for the message

The message

The unknown is dread. Every room you uncover brings your own doom closer.

What your hands learn: to fear your own curiosity — each omen you collect might be the one that flips the house against you.

Fifty ways to die. The first edition shipped with 50 different “haunt” scenarios, each with rules for both sides — so the same house tells a different horror story almost every play.

Lost Ruins of Arnak

Elwen & Mín · 2020
Deck-Building Worker Placement expedition engine

How it works

Rival expeditions build a deck and place workers to uncover sites, fight guardians, and race two researchers up a knowledge track.

↻ Tap for the message

The message

The unknown is reward. Discovery is a machine you tune for maximum yield.

What your hands learn: to optimise — to treat a mysterious island as an engine, every ruin a resource to convert.

A fast arrival. By a husband-and-wife duo (Elwen & Mín); it won Germany’s fan-voted Deutscher Spiele Preis in its debut year and shot into the BGG Top 30.

Sleeping Gods

Ryan Laukat · 2021
Cooperative Storytelling open world

How it works

You crew a 1929 steamship lost in strange seas, sailing an atlas of an open world and reading a vast storybook, resolving skill checks with a dice pool as you go.

↻ Tap for the message

The message

The unknown is wonder. The map is a story you wander, not a puzzle you solve.

What your hands learn: to explore for its own sake — to follow the interesting horizon rather than the efficient one.

One person’s world. Ryan Laukat writes, designs, and illustrates his games himself — the entire atlas and 400+ cards are his own hand-painted artwork.

Same step into the unknown, three arguments. Betrayal says the dark is dread. Arnak says the dark is treasure. Sleeping Gods says the dark is wonder. A haunt that turns on you, an expedition engine, and an open-world storybook each decide what discovery feels like.

Scholar’s note

“The unknown” is a motif more than a setting — but watch three exploration mechanics wring three opposite emotions from the same act of uncovering: horror, acquisition, and awe. The rule, again, is the feeling.

The vocabulary

Key terms, in plain English

If you’re new to game design, this is the whole toolbox in one place. Mechanisms are what you build with; structures set the social frame; patterns are what emerges; and three theory ideas explain why any of it carries meaning.

Core mechanisms

The rule building-blocks — what a player does on their turn.

Worker Placement Agricola · Robinson Crusoe

Place one of your few tokens on an action space to claim that action — and block everyone else. Scarce turns are the whole tension.

Deck-Building Undaunted · Lost Ruins of Arnak

You start with a small deck and add or lose cards as you play, so the deck itself becomes your strategy.

Card-Driven (CDG) Twilight Struggle

Each card is spent for its action value or its printed event, rarely both — every card an agonizing either/or.

Card Drafting Wingspan

Pick one card from an open display; the rest stay for your opponents. What you leave them matters as much as what you take.

Hand Management Agricola · Bohnanza

Winning turns on which cards you hold and the order you can play them — sometimes you can’t reorder your hand at all.

Auction / Bidding Monopoly · Power Grid

Players bid against one another for items, so competition sets what things cost.

Set Collection Wingspan

Gather matching groups of cards or tokens to score — simple to teach, endlessly tunable.

Trading Catan · Bohnanza

Players swap resources through open, table-wide negotiation. The deal-making is the game.

Network / Route Building Catan

Claim connections between points on a map. Blocking a rival’s route is half the fun.

Area Majority / Influence Risk

Whoever has the most presence in a region controls it. (BGG folds the older “area control” into this term.)

Action Points Dead of Winter

Each turn gives you a budget of points to spend across actions — move, build, treat, share.

Roll- / Spin-and-Move Monopoly

A die or spinner decides how far your token travels — the oldest mechanism there is, and the one with the least agency.

Storytelling / Narrative Choice This War of Mine · Sleeping Gods

The game feeds you branching text and choices; a scriptbook or app narrates what your decisions cause — so the rules deliver a story, not only a score.

Tile Placement / Modular Board Betrayal

The board is built from tiles during play, so the space itself is different every game — and often unknown until you step into it.

Stat-Based Turn Order Power Grid

Turn order follows the game state — the leader acts first and pays more, taxing the lead by design.

Player structures

How players relate to one another — the social frame around the rules.

Competitive the default

Every player is out for themselves. So common it’s usually left unstated — this page only tags the exceptions.

Cooperative Robinson Crusoe · Sleeping Gods

All players win or lose together against the game. With no individual winner, betrayal is structurally impossible.

Semi-Cooperative Dead of Winter

A shared goal, but each player also has private aims that can secretly cut against the group’s.

Traitor / Hidden Role Dead of Winter · Betrayal

One player may be secretly working against the group — or, crucially, may not exist at all this game. The uncertainty does the work.

Negotiation Bohnanza · Catan

Outcomes are decided by deals between players, and those promises are usually non-binding. Trust is a resource you can spend.

Emergent patterns

Behaviors that arise once people play — you won’t find them in the rulebook. Filing them as “mechanisms” is the classic beginner slip.

Engine-Building Wingspan

Arranging your pieces so each turn produces more than the one before. It emerges from how card and resource rules interact.

Catch the Leader Power Grid

The rules push back against whoever is ahead, keeping the race close. Also called a catch-up or rubber-band dynamic.

Tug-of-War Twilight Struggle

A single shared track that two sides pull in opposite directions — one player’s gain is literally the other’s loss.

Fog of War Undaunted

You act without full information — hidden units, unknown positions — so plans must survive uncertainty.

The theory — three ideas worth knowing

Why a rule can carry an argument — the language reviewers and academics use.

Mechanic vs. Mechanism

Two words for the same thing. Most designers now prefer “mechanism” for a single rule building-block; “mechanic” is the looser everyday word (and, confusingly, someone who fixes cars).

MDA: Mechanics → Dynamics → Aesthetics

A game’s rules (mechanics) create emergent play (dynamics) which produces player feelings (aesthetics). Designers build left-to-right; players experience it right-to-left. The “message” lives in the last two layers.

Procedural Rhetoric

Ian Bogost’s idea that a system makes an argument through its processes — the model of how it says the world works. The rules enact a claim by running it.

Dynamic vs. Mechanism

A mechanism is a written rule; a dynamic is the behavior that emerges when people play with it (engine-building, catch-up, a stalemate). Keeping them straight is the fastest way to sound fluent.

Your turn at the table

Now design one yourself

You’ve seen fifteen designers make an argument out of a rule. Here’s a bench to try it: answer a few questions and watch a design brief assemble itself. The aim is to feel how each choice commits you to a message.

1

What’s your theme — and what do you want it to argue?Every game on this page could be re-argued. Pick a subject, then finish the sentence.

In my game, is…
2

What does a player do on every single turn?Pick a core mechanism. Notice it already leans toward a message before you add any art.

3

What does winning reward — and what does that teach is “good”?Whatever earns points is what your game says matters. Score the wrong thing and you argue the wrong thing.

4

What does losing take away?Loss teaches too. A card removed forever (Undaunted) argues differently than a turn skipped.

5

What is the player forbidden from doing?A single constraint can carry the whole message — Bohnanza just won’t let you reorder your hand.

Copied ✓

Every rule argues a case about its subject.

Ian Bogost calls this procedural rhetoric — “the art of persuasion through rule-based representations and interactions” (Persuasive Games, 2007). The argument lives in the model of how the world works that the rules force you to enact. He wrote it about videogames, where a computer runs the rules; a board game makes the same argument with its players as the processor.

So the useful question about any game — or any classroom, workflow, or org — is what it makes people do, and what that teaches players is true. Raph Koster argues games are compelling because the brain enjoys mastering their patterns; James Paul Gee shows that meaning in games is situated, arising from acting inside a system. Both point the same way: the lesson lives in the doing.

Where this thinking comes from

  • Ian Bogost — Persuasive Games / procedural rhetoric (2007)
  • Hunicke, LeBlanc & Zubek — the MDA framework (2004)
  • Brenda Romero — The Mechanic Is the Message game series (2008–)
  • Marshall McLuhan — “the medium is the message” (1964)
  • Engelstein & Shalev — Encyclopedia of Mechanisms (2019)
  • Raph Koster — A Theory of Fun (2003)
  • James Paul Gee — games & situated learning (2003)
  • Lizzie Magie — The Landlord’s Game, the anti-monopoly origin (1904)
Fifteen real games, five shared themes — fact-checked against game-studies scholarship. · Tap any card to flip it back.